This current iHype period we’re in has caused me to think back to earlier this year when I made the switch to Mac (a move I still highly recommend, mind you!). Of course, I excitedly listened to the podcasts and read about folks recounting their switching stories. It was nice knowing I wasn’t alone in my new found world of very cool usability, intuitiveness, and the best looking computers around. There were many like myself who had to admit that Macs really did just work. In fact, that number continues to grow. However, I also came across some folks who were flat-out hostile towards the PC world and all things PC [Note: I’m referring specifically to Windows PCs when I write “PC”]. These were people who would get so upset with anyone who dared to compare a PC with a Mac that it was disturbing. “Okay”, I thought (and think), “I disagree with the PC folks when it comes to Macs and PCs, but I’ve never really felt the need to belittle them like the Mac-O-Fascists do”. Well, I can’t help but detect the smell of hypocrisy lately.
BTW, for the nitpickers out there, I’ll be the first to admit that the Sony VAIO laptops are very nice on the eyes. I don’t think anyone can truthfully say otherwise. However, when it comes to the complete package, the MacBook Pro is in a league of its own. But it’s not just good looking. The amount of engineering genius put into it is stunning. The built-in iSight camera is exactly where it ought to be; the MagSafe power cord has never failed to impress even the hardest of the hardcore PC folks I’ve shown it to; the trackpad that allows me regular mouse pointer functions with one finger while at the same time allowing me windows scrolling and right-clicking with two is itself worth a visit to Apple store. Those are just the tip of the iceberg that is an Apple computer, and this is also what brings me to the only conclusion that makes any sense, thanks to the astute observation of my good friend Elvis.
While Steve Jobs unquestionably knows computers, he doesn’t know much about mobile phones. When Elvis mentioned this yesterday it made all the sense in the world. It’s a simple statement, but the truth in it is both powering and sobering. It appears that in all the iHype no one, myself included, seemed to even consider this. Everyone automatically assumed that the genius from Cupertino must know what he’s doing. Even worse, and I speak as a professional in the business, it’s as if folks assumed since telephones and computers have so much in common, there can’t be much of a difference between the two. Well, I believe as the smoke starts to clear, the honeymoon between Apple and the P&P ends, and the iPhone is placed under the proper scrutiny of other mobile phones, things will change. People used to a certain amount of technological capability will soon tire of their “pretty” mobile phones, and will want phones that can do what their older phones did. Oh, the irony!
Well, seeing as Apple has inked a deal with AT&T for five years, this makes the things quite interesting. I have my doubts as to whether the genius from Cupertino will be able to make things better than they are, I really do. Folks are now forced to see what some of us are complaining about. It’s no longer just obscure blogs like mine pointing out something’s amiss. MSNBC, Slate, and other heavy hitter tech section are in the fray now. So, maybe it’s good that Steve Jobs and all the iPhone folks in the U.S. have five long years with AT&T to figure things out.