More Choice Isn’t Always Better

It’s hard for me to truly explain to folks why I’ve come to love my Mac. As one of my colleagues at work, The Barron, recently pointed out, it took me only 9 days to go from being “on the way” to actually including myself in the “Mac lovers” category. Actually, seeing as my MacBook Pro was a Christmas treat to myself, I’d argue it took a little longer. Nevertheless, I won’t hesitate to say I’m now an unquestionable Mac-loyalist who loves his Mac. Getting back to my point, it’s often hard for PC users who don’t experience the switch for themselves to understand. Luckily, there are others out there with more experience who are better at writing about it than I am at the moment. A fine example would be a recent article written by Carl Howe on the SeekingAlpha web site.

In part of Mr. Howe’s article, he explains, much better I easily confess than I could, an experience I often refer to as “The Cereal Aisle Dilemma”. By that I’m referring to the experience one goes through in a large US supermarket when all they want to do is by one box of breakfast cereal. You walk into the aisle and you pretty much lose your breath at the amount of cereals to choose from. The choices are so vast that one often wants to just give up and leave. And I’m sure there are more than a few parents of small children who often avoid going in that aisle altogether for this very reason when they have their kids with them.

In this day and age when one of the popular mantras is “the more choice, the better”, few fail to realize just how false this sometimes is. But I won’t steal any more of Mr. Howe’s thunder. Read the rest for yourself.



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